Gradon Tripp: Is the “Personal Brand” a myth?
Meg
· 1 year ago
Gradon, who you are will be what helps people trust you and invest in you, both personally and professionally. I'm really proud of your commitment to positivity and progress.
Max Gladwell
· 1 year ago
Interesting post. We turned this concept around and crafted a brand based on a name...a made-up name. We weren't necessarily the first to do it. Perez Hilton pioneered it in many ways, though our approach is different in that no one "is" Max Gladwell. I think Mario from PH fancies himself as Perez Hilton.
Pembquist
· 1 year ago
It seems to me that the concept of personal branding is very old. What seems new is the ease of self publication.
Luke Harvey-Palmer
· 1 year ago
Ah, the old chestnut about creating a personal brand v uncovering a personal brand! Pembquist is quite right about personal branding being an 'oldish' concept. However, what is new is not just the ease of self publication, but the ease and relevance of search and discovery is what has really changed personal branding. Your brand is now a discussion...
Aaron Strout
· 1 year ago
Gradon,
First, thanks for the shout out. You are way too kind.
Second, I totally agree with you that the positive route that Chris Brogan, Doug Haslam, Bryan Person, Laura Fitton aka Pistachio et al have taken is a much better route than attracting negative attention. To that end, while "Mr. Sock Puppet" may have a major video show, who knows how long that will last (he certainly has a lot of people cheering against him now). Also important to note is that "Mr. Sock Puppet" also had a career at Podtech prior to this show so it's not like he went from a nobody to a somebody JUST because of the puppet videos.
Keep it real and keep up your great work as a fellow positive social media dude (or dudette).
Best, Aaron | @astrout
Alexa
· 1 year ago
Great post, Gradon!
When it comes to social media, nice guys (and gals) always finish FIRST. As for that mysterious sock puppet video blogger, I thought he got the boot yesterday?
I think it's also worthwhile to point out that Chris Brogan, Laura Fitton, Aaron Strout, Bryan Person, *you*...you're all local Bostonians. There's something to be said about the community that exists here. More than any other city, I feel like we "get it" the most.
-Alexa
Chris Brogan...
· 1 year ago
181? I found more! : )
Here's the thing about the personal brand schtuff: first, if YOU say it, who cares? It's what others say about you that matters. Second, if they say it, where did they get their cues? You! (Tricky, eh?)
Madonna is/was/is an amazing study in brand management. She reinvented herself once a year. She pushed to stay relevant. Her goal: absorb new trends, synthesize, repurpose, distribute. And she did it VERY well for several years.
What goes into making a brand is exactly what Madonna worked on so hard. She synthesized lots of ideas, presented them in a new off-kilter way, and repeated her message around her ideas. Repeat. Repeat. Repeat.
Branding with a bow on top.
You, sir, are a great guy. Do great things. Do useful things. Do things people haven't done the same way just yet, and it will be brandtastic. Besides, if you're to accept what Brand Obsession Disorder talks about, you might be up the wrong tree.
deb schultz
· 1 year ago
non - of this is anything new - we just have larger easier more fluid distribution channels. Personally- I am in it for the long haul - I have been working on "social software" & community - before it was "hot". I believe in the power of these tools for good - I think they are ripping apart the way we have done business and relate and maintain personal relationships - mostly for the good. As we used to say at 6A when these issues first popped u - blogs don't get people fired, people get people fired.
If you are a mensch is your life - the good follows. I hate snarky for snark - but it sells - short term. If you are in it for ego building alone [let's face it we all have healthy egos if we blog]
Ignore the noise - do the good work - and the rest shall follow.
glad I discovered your blog - and good for you for the fundraiser - see my post after SXSW - we can do more with this stuff.
Per Brogan's comment - it takes work, a new twist, connecting people and ideas and a balance between ego and helpfulness.
Glad I discovered your blog - and good for you for the fundraiser - see my post after SXSW - we can do more with this stuff. [http://www.deborahschultz.com/deblog/2008/04/snackbyte-serio.html]
this is now officially one of the longest comments i have written in months!
All Comments
First, thanks for the shout out. You are way too kind.
Second, I totally agree with you that the positive route that Chris Brogan, Doug Haslam, Bryan Person, Laura Fitton aka Pistachio et al have taken is a much better route than attracting negative attention. To that end, while "Mr. Sock Puppet" may have a major video show, who knows how long that will last (he certainly has a lot of people cheering against him now). Also important to note is that "Mr. Sock Puppet" also had a career at Podtech prior to this show so it's not like he went from a nobody to a somebody JUST because of the puppet videos.
Keep it real and keep up your great work as a fellow positive social media dude (or dudette).
Best,
Aaron | @astrout
When it comes to social media, nice guys (and gals) always finish FIRST. As for that mysterious sock puppet video blogger, I thought he got the boot yesterday?
I think it's also worthwhile to point out that Chris Brogan, Laura Fitton, Aaron Strout, Bryan Person, *you*...you're all local Bostonians. There's something to be said about the community that exists here. More than any other city, I feel like we "get it" the most.
-Alexa
Here's the thing about the personal brand schtuff: first, if YOU say it, who cares? It's what others say about you that matters. Second, if they say it, where did they get their cues? You! (Tricky, eh?)
Madonna is/was/is an amazing study in brand management. She reinvented herself once a year. She pushed to stay relevant. Her goal: absorb new trends, synthesize, repurpose, distribute. And she did it VERY well for several years.
What goes into making a brand is exactly what Madonna worked on so hard. She synthesized lots of ideas, presented them in a new off-kilter way, and repeated her message around her ideas. Repeat. Repeat. Repeat.
Branding with a bow on top.
You, sir, are a great guy. Do great things. Do useful things. Do things people haven't done the same way just yet, and it will be brandtastic. Besides, if you're to accept what Brand Obsession Disorder talks about, you might be up the wrong tree.
If you are a mensch is your life - the good follows. I hate snarky for snark - but it sells - short term. If you are in it for ego building alone [let's face it we all have healthy egos if we blog]
Ignore the noise - do the good work - and the rest shall follow.
glad I discovered your blog - and good for you for the fundraiser - see my post after SXSW - we can do more with this stuff.
Per Brogan's comment - it takes work, a new twist, connecting people and ideas and a balance between ego and helpfulness.
Glad I discovered your blog - and good for you for the fundraiser - see my post after SXSW - we can do more with this stuff. [http://www.deborahschultz.com/deblog/2008/04/snackbyte-serio.html]
this is now officially one of the longest comments i have written in months!